Bel
Wink Cheese
Packaging
Packaging design for Wink, a new cheese product by RouzaneH.
Rouzaneh is a playful dairy brand with a personality built around its iconic cow mascot, a character defined by three signature dots. When the brand launched Wink, a new butter-flavoured cheese in a tub, the brief was to create packaging that felt like a natural extension of that world: warm, distinctive and immediately recognisable on shelf.
Sector
Consumer Goods
Services
Packaging Design
Creative Direction
The three dots on the Rouzaneh cow are not decoration. They are the brand's most recognisable feature, the detail that makes the mascot memorable. The Wink packaging was built around that idea. The dots became the starting point for the visual system, informing the layout, the graphic language and the relationship between the cow and the product on pack. The mascot does not sit beside the packaging. It belongs to it.
The launch extended beyond the shelf. A dedicated photo shoot was produced for the Instagram product launch, translating the warmth and playfulness of the packaging into a social media-ready visual language. The same character, the same palette, the same three dots, carried consistently from packaging to feed.
Wink launched as a product with a clear face and a clear personality. From the mascot to the butter-flavoured promise on pack, every element was designed to make the product instantly familiar to Rouzaneh's audience and impossible to overlook on shelf.
CREDITS
Creative Direction
Ahmad Padash
Packaging Design
Farshad Seif
Photo Shooting
Mohammad Moradi
Character Design
Mohammad Ismaili
Agency
Four Mind
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