Castle
Malt Drink Portfolio
Packaging
Packaging design for a malt-based drinks brand across five flavors.
Castle had five varieties of malt-based drinks: original, cola, ginger, lemon and energy. The brief was clear: the packaging needed to feel contemporary and energetic enough to attract a younger audience, without losing the freshness and restraint that makes a drink brand feel trustworthy on shelf. Each flavour needed its own visual personality while staying unmistakably part of the same family.
Sector
Consumer Goods
Services
Packaging Design
Creative Direction
The design system was built around a single rule: unified at the family level, distinctive at the flavour level. A shared structure, typeface and can architecture runs across all five variants. The colour palette and graphic motifs change with each flavour, enough differentiation to own a shelf position, not enough to lose the brand.
Five flavours, five colour worlds, one brand, with cans designed to work individually at point of sale and collectively as a range.
One system across the range, built to hold together as a family while letting each variant earn its own moment on shelf.
CREDITS
Creative Direction
Ahmad Padash
Packaging Design
A4 Design House
Agency
Four Mind
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