Logimate
Freight Platform
Brand Identity
A New Brand for a Digital Freight Platform Taking on a Market Shaped by Century-Old Incumbents.
Take control of your freight. Logimate is a purpose-built freight platform that puts cargo owners in control, simplifying the entire shipping process from start to delivery. The brief was to build a brand confident enough to stand beside the established names, and modern enough to signal the shift the platform itself represents.
Sector
Logistics
Services
Logo Design
Visual System
Brand Guidelines
UI Design
The mark is built around motion. A simplified arrow folds in on itself to suggest both the round-trip of a shipment and the platform's own loop of booking, tracking and delivery. The symbol works on its own at small sizes, and locks up cleanly with the wordmark wherever it needs more presence.
Logimate isn't just a logo and a colour. It's a complete system, from the platform interface to typography, brand applications and the guidelines that hold it all together. Every piece designed to work as part of one coherent brand.
From the platform to the page to the container itself, the work came back to one idea. Give cargo owners the clearest, simplest way to take control of their freight, and let every part of the brand carry that promise.
CREDITS
Identity Design
Ali Aghaei, Ahmad Padash
Motion Design
Dana Haghighi
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