BRAND GUIDELINE

Active’s rebranding project focused on redefining the visual identity of a well-known detergent brand to strengthen its premium positioning and create a more unified presence across all touchpoints. The work included the design of a new logotype, visual system, and brand guidelines, alongside the development of packaging structures, sub-brand architecture, and communication assets, forming a comprehensive brand book that defined how the brand would appear and behave across products, marketing materials, and retail environments.