Novo Nordisk
Journey 2020
Brand Experience
An immersive event identity for Novo Nordisk's annual meeting, from logo to four-environment venue.
Novo Nordisk gathers its team every year at the start of a new cycle to align on the road ahead. In 2020, the occasion carried more weight than usual. A new decade was beginning, a new factory was opening and new competitors were entering the market. We built an event identity around the one thing that united all of it: the journey the team had shared to get there, told across four immersive environments from the first step to the summit.
Sector
Healthcare
Services
Event Identity
Creative Direction
Illustration
Key Visual Development
The concept started with honesty. Every team that has built something lasting knows the road is rarely linear. A forest of hidden challenges and quiet rewards. An ocean that only moves forward when the crew rows together. A desert that asks for resilience long after the motivation has faded. And then, if the course holds, the summit. We took those four stages and turned them into a world the team could walk through.
A conference lasts a day, but the objects people carry home last much longer. Every branded piece, from the notebook to the tote to the lanyard, was designed to extend the story beyond the room and into the weeks that followed.
The foyer became a journey of its own, with four immersive environments built across the walls, each telling a chapter of the story. Attendees didn't walk into a conference, they walked into the history of the company they had helped build.
CREDITS
Creative Lead | Design
Ahmad Padash
Illustration
Nasim Davoodi
Agency
Four Mind
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